One wishes that this movie could be erased from existence - but for now, let's hope that the burning wreckage acts as a warning to never, ever do this again.

| Original Score: 1/5 | Aug 25, 2018

If I'm not dreaming, I've just seen one of the boldest mainstream American movies in ages.

| Original Score: 4/5 | Sep 13, 2017

Occasionally it's as if The Lego Movie is reaching out a long, friendly arm to Inside Out and falling into the chasm between. But the film is inventive too.

| Original Score: 3/5 | Aug 7, 2017

The worst thing in this consistently dire effort to pick the pockets of young, vulnerable cretins is its determination to exploit the unworkable premise to death and beyond.

| Original Score: 1/5 | Aug 7, 2017

A strident palette of candy-coloured empty calories and poop jokes and a cynical message about accepting yourself had me searching for an emoji showing a dispirited film critic hanging from a noose fashioned from a phone-charger cable.

| Original Score: 1/5 | Aug 7, 2017

The Emoji Movie is not just a critical flop, but also a metaphor for a Hollywood that is struggling to find the line between branding that audiences love and branding that audiences resent.

| Aug 4, 2017

This is just a boilerplate animation, zestless, pointless.

| Original Score: 1/5 | Aug 4, 2017

Not only does this film hate its very subject matter, it's also the most hideous example of product placement in cinematic history.

| Original Score: 0/5 | Aug 4, 2017

Around nine tenths product placement, at least 15 tenths abysmal, and pulsates with molten cynicism on every imaginable level.

| Original Score: 1/5 | Aug 3, 2017

Is "meh" the sound the world will make when it finally sputters out? It doesn't matter because we are clearly #sooverit.

| Original Score: 0.5/5 | Aug 3, 2017

The Emoji Movie is based on an idea which must have seemed very clever in theory but turns out to be cumbersome in practice.

| Original Score: 2/5 | Aug 2, 2017

Certainly the idea of an Emoji Movie is worse than what is actually onscreen. And I was actually a little amused when the "smiley" or other "meh" emoji struggled to express themselves.

| Original Score: 2/5 | Aug 2, 2017

It's actually quite ironic that a film about characters that represent emotions should be so devoid of any heart or warmth.

| Original Score: 1/5 | Aug 1, 2017

It would be hard to forgive The Emoji Movie its "meh" plotline and the fact that it is literally one giant ad for apps, but its most unforgivable sin is that it perpetuates the notion that emojis are childish.

| Jul 31, 2017

Abandon all hope, ye who enter here.

| Original Score: 1/5 | Jul 31, 2017

Please, never again.

| Original Score: 1/5 | Jul 31, 2017

The Emoji Movie is the worst of cinema made for children and families-a lazy, barely developed story that relies on audience recognition of phone apps. Not funny or fun.

| Original Score: 0.5/5 | Jul 31, 2017

The film is boldly bad, yes, but also boldly boring.

| Jul 28, 2017

There's a justifiable self-loathing running through The Emoji Movie, a fragile attempt to (sigh) deconstruct the meaning of Emojis while also (sigh) demonstrating the profound possibility that Emojis are the language of the future.

| Original Score: F | Jul 28, 2017

Disregard that PG rating and keep your children far away from director Tony Leondis' vile animated faux-comedy. Beneath its trippy surface lurks an insidious philosophy hazardous to impressionable minds.

| Original Score: 1/5 | Jul 28, 2017