Czech Dream is much more than a sophisticated stunt. As the filmmakers lay bare the process of advertising. we become aware of the comprehensive strategies by which we as consumers are targeted.

| Original Score: 4/5 | Apr 26, 2019

Full Review | Original Score: 4/5 | Nov 17, 2011

an over-intellectual meditation on capitalism run amok, with cynicism the side note

| Original Score: 2.5/5 | Jan 26, 2008

Let's encourage people to make fools of themselves -- then mock them when they act foolishly!

| Original Score: 1.5/4 | Nov 9, 2007

A small but droll big-box comedy.

Full Review | Original Score: 3/4 | Sep 20, 2007

Somewhere in the realm between performance art, political theater and cinematic prank lies this documentary about the branding and marketing of a non-existent hypermarket...

| Original Score: B+ | Sep 13, 2007

... the filmmakers' fraud seems so basically mean-spirited that the only satisfying ending would have been the mob tearing them limb from limb.

Full Review | Sep 12, 2007

It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand.

| Original Score: 3/4 | Sep 7, 2007

The film wavers between nervous dread for the unsuspecting public and sheer gall at the number of consultants who agreed to help sell something nonexistent (for money, of course).

| Original Score: 3/5 | Sep 7, 2007

Some of this is hilarious, and some appalling.

Full Review | Jun 30, 2007

How easy [the capitalist] appetite is to stimulate is demonstrated in the cheeky documentary Czech Dream.

Full Review | Original Score: 4/5 | Jun 15, 2007

Eat your heart out, Michael Moore.

| Original Score: 3/4 | Jun 15, 2007

It's a fascinating account, formulated and filmed by a pair of young Czech media students, of the way advertising and consumer manipulation can create a market for anything at all, even something that doesn't even exist.

| Original Score: 3.5/4 | Jun 15, 2007

Expect to squirm.

| Original Score: 3/5 | Jun 15, 2007

Full Review | Original Score: 2.5/5 | Jun 15, 2007

An examination of the Czech soul -- and, I guess, everybody's.

| Jun 14, 2007

The filmmakers sometimes come off as smug jerks, but that doesn't mean they're wrong about the insidious impact of chain colonization, or the infernal effectiveness of something-for-nothing come-ons even in political pitches.

Full Review | Jun 13, 2007

The film offers the obvious guilty pleasure of a highly successful practical joke, but it also pauses for a meditation on the power of marketing and empty promises.

| Aug 7, 2006

Slick, sly, often sharply funny documentary.

| Feb 9, 2006

However funny and trenchant it is in its critique of the forces that create and encourage rampant consumerism, the final joke is aimed squarely at the end user.

| Original Score: 6/10 | Aug 4, 2005