This film provides for a mix of nervous dread for the unsuspecting public, disgust for the unbridled power of advertising and money, and admiration for the testicular fortitude of the two film students responsible for putting it all together. Definitely anti-capitalist in its message, and searingly effective. Eat your heart out, Michael Moore.

what a final year project. thought it was entertaining and funny, though it was rather disconcerting to see that old lady on crutches hobbling along. there were definitely laughs in here for me; this one here certainly wasn't dry like some docu/ mockumentaries.

A very decent movie about the true, destructible nature of consumerism and how easy it is to manipulate people in the contemporary world. Only a few, shiny, glittering and fancy marketing tricks may turn people into blind, money-spending machines, insatiable for their own sake. It's intelligent, a bit resembling the Morgan Spurlock documentaries, but all in all it's a prankster's dream and a movie that provides a truly scary message.

One of the greatest movies describing the world we live in. The world of advertising, or the dreamworld.

A clever scheme with underlying political ideology induce some laughs based on the reaction of czech patrons yet the 60 minutes prior fall flat

Documentário crítico, que mostra toda a obssessão compulsiva consumista atual, e como formas interessantes da atuação e estratà (C)gia de publicidade e marketing interferem e influenciam a sociedade. Gostei.

ludzie wobec zlotego cielca. troche za dlugi, troche budzacy mieszane uczucia, ale i tak calkiem dobry <3

hilarious and ridiculous.

omg... what a marvelous piece of movies this is... go and see it, you member of a herd! :)

bardziej smutne niz smieszne jak dla mnie.

Fantastic social experiment.

Amazing. I love how two film students fooled an entire country.

excelent movie & excelent lesson about the power of the media and publicity. as much as the movie is very complex & serious he's also very ironic and sad we can see it as a mirror to our own world. like sheeps to slaughter. see it learn from it. it certainly opened up my mind

What Is the Dream After All? Toward the end, a man is saying that the only lesson he's learned is not to trust filmmakers, and this will prevent him from voting to join the European Union. And I think that shows us something. Thousands of people were fooled by these guys, and most seem to have blamed the government instead of really looking at themselves and why they were there in the first place. What's more, I think you could take this idea and transplant it into most countries around the world and have the same results. It's just that these two young Czech filmmakers happen to have gotten to the idea first--and, yes, there was a government grant for their project, though I cannot fathom that it was big enough to pay for everything they did. We also learn for a fact fairly early in that the classy suits the guys walk around in were loaned to them in exchange for showing the Hugo Boss logo in the film for ten seconds, in itself an ironic counterpoint to the message I think they're trying to convey. The Czech Republic is apparently fascinated with the "hypermarket," which so near as I can tell is the Czech equivalent of a Wal-Mart. Some 30% of people apparently do all their shopping at them. This is considered worrying by all sorts of people, and to show the influences such things have over the average Czech citizen, filmmakers Filip Remunda and Vít Klusák create [i]Ceský sen[/i], or "Czech Dream," a new hypermarket that promises that you won't believe what you see. And this is true, because there is no Czech Dream. There is a façade in the middle of a field. Not even a building. Just a giant poster on a giant scaffold. However, they disguise themselves as the managers of a new hypermarket, and they develop an enormous ad campaign, which includes ads telling people not to come and not to buy. However, some 3000 people do come with the express intention of buying the remarkable bargains promised by the flier. What they buy is, hopefully, a little wisdom, but as I said, I doubt that's true. The actual opening takes very little of the film, really. Mostly, we are shown the advertising process, the building of the fake store. We see the research that goes into Czech Dream's ad campaign. We see the other hypermarkets scattered through the Czech Republic. One family says that they went for a hike once, and the younger girl didn't want to go. Afterward, to appease her, they went to one of the markets--and she was disappointed that they didn't go to two more. The two men are changed from their casual film student selves into people who really look like managers. The logo is designed. The posters are put up--the façade is put up. The research is done. Several of the companies involved say, well, they're not too thrilled with what's being done, and one of them refuses to have anything to do with posters claiming that no one will come away empty-handed, but they are interested enough in the process to go along with the project. The information they gather will be valuable for later campaigns anyway. Now. It is true that we should be more careful about trusting advertising. It totally surrounds us in our current world. The commercial breaks on 온라인카지노추천 seem to be getting longer and longer, to the extent that airing of old programs seem to have bits clipped so the commercials can fill the time. Every other film on [i]At the Movies[/i] is followed by a commercial break. Tomorrow, my mail box will be full of fliers for the local supermarkets, for at least one fast food place, a hardware store, and so forth. And I will have to make decisions about what I should and shouldn't buy from those--and what I will and won't, which are separate issues. However, I do have to make those decisions. It's up to me to know that advertising doesn't paint me a full picture of what's out there and what I need to know. The impression the film gives is that not everyone sees that as their responsibility. They seem to think that it's the responsibility of advertising to tell them the truth and think for them. There are people in the end who have very peaceful attitudes toward the whole thing. Several people say, well, at least they got out on a nice, sunny day, and there's a meadow, and why not have a picnic? However, I must tell you that I don't understand how anyone actually arriving could be fooled in the first place. The façade doesn't look real; it looks like a giant banner over a giant scaffold. And it is out in the middle of a field, far away from the parking lot. Several people are shown complaining about it as they walk out, demanding to know how they're supposed to get their purchases back to their cars. But again, they have to get to the front and actually see that it's a false face before they are willing to believe. They are all so blinded by what they think should be there that they don't look into things on their own. After all, surely someone would have noticed when the "building" went up--construction should have been obvious, and there was no construction there. But no; we trust the false face, expecting that they couldn't advertise something if it wasn't there.

Good documentary on the convincing powers of technology and advertising .. well thought out plan.

I fell asleep before the middle... :-) though it is not bad in realistic description of the atmosphere of the start of the consumption totalitary system

Enjoyable documentary about some Czech students who set up an ad campaign for the launch of a non-existent supermarket. The film probes around the role advertising agencies play with some interesting conflicts of ethics in discussion before heading for the final twenty minutes when the film really comes to life. As consumers arrive at the location of the new store this becomes an insight into the mind of your average human being in today’s consumer-driven society.

Even though Facebook's synopsis is for the wrong film!

A pretty boring movie for the first hour about the power of adverting, some doofus filmmakers are opening up a brand new WalMart type of store and start the advertising for it. The trick is, they're not REALLY opening up a store, just setting up a storefront in the middle of a field and trying to convince people to go. As I have said, the first hour is all mumbo jumbo about the power of advertising. But in the final 20 minutes, when the store actually "OPENS" well, it's just riveting to see people run to their dreams. All of this of course, is a grand political statement, some people "get" it, some don't. (I'm not too sure I do), but the film gets a passing dream just for the final 20 mins. but that's it.

whoa what the fuck that synopsis has absolutely nothing to do with this movie besides taking place in the Czech Republic. in any case, this is a cute, funny doc that goes down fast. it doesnt hurt that i seem to have a boner for all films Czech.